In the competitive world of construction, managing budgets while maintaining safety and performance is everything. At Borsheim™ Crane Service, we understand that every dollar and every lift matter. With over 75 years of lifting excellence, we’ve helped contractors across the Midwest manage project costs through smarter crane rental strategies—allowing them to stay agile, efficient, and competitive. A crane rental isn’t just a convenience—it’s a strategic financial tool that helps construction companies reduce capital expenses, strengthen cash flow, and adapt to changing project needs. As the heavy equipment industry continues to expand—projected to reach 486,000 units by 2029, according to WebFX—companies that leverage rentals are positioning themselves for long-term success.

Avoid Heavy Upfront Investments

Purchasing a crane requires a major upfront investment that can strain even the healthiest balance sheet. Renting eliminates that capital burden entirely, freeing up resources for labor, materials, and project growth. Rental flexibility also allows you to access the exact crane needed for each job—from rough-terrain units to all-terrain—without long-term ownership costs. The result? Financial agility and operational freedom, even in unpredictable market conditions.

Eliminate Depreciation and Maintenance Costs

Cranes are high-value assets that lose value quickly. By renting instead of buying, construction firms avoid depreciation altogether—and with it, the costly responsibility of maintenance. Borsheim™ handles inspections, upkeep, and repairs, ensuring every crane is job-ready and compliant with the latest safety standards. This approach saves both time and money while keeping your team focused on what they do best—building.

Strengthen Cash Flow and Budget Control

When you rent, you preserve capital that would otherwise be tied up in heavy equipment. That liquidity strengthens cash flow and supports other profit-driving activities. Whether you’re managing multiple projects or expanding operations, crane rentals allow your company to scale strategically while maintaining a strong financial footing. Consistent cash flow also provides a cushion during seasonal slowdowns or unexpected challenges.

Access the Right Crane for Every Job

Every lift is different—and that’s where the power of choice matters. Borsheim™ offers a full range of modern cranes, from 30-ton rough terrains to 900-ton all-terrain machines, engineered to meet any lift plan or site condition. Renting ensures you always have access to the most efficient, safe, and technologically advanced equipment for your project scope. Short-term rentals allow companies to access cranes only when needed, avoiding unnecessary expenses during downtimes. Meanwhile, long-term leases can offer greater financial advantages for extended projects. Ultimately, such flexibility helps maintain strict budget adherence while simultaneously meeting project demands. This wide accessibility makes a crane rental a practical solution for nearly every type of construction firm.

Choose From a Wide Range of Cranes

A significant advantage of renting cranes is the diverse array of types available to suit specific construction needs. Rental companies offer a wide spectrum of machinery, equipped to handle unique challenges on-site. This selection allows companies to choose the most efficient and suitable crane for their particular project requirements. Accessing such a variety without extensive investment enables constructors to adapt to differing project scales and types. This flexibility is crucial in maintaining operational efficiency and meeting specific project specifications. In practice, this means no project is too specialized to find the right equipment solution.

Adapt Quickly to Project Changes

Construction projects rarely stay static. Schedules shift, scopes expand, and job sites evolve. Renting gives you the flexibility to upsize or downsize your equipment based on current demands—without long-term commitment or idle assets. This responsiveness keeps projects moving forward, reduces downtime, and helps your team stay competitive in an ever-changing industry. Ultimately, a crane rental facilitates a scalable response to fluctuating construction demands. This responsiveness gives companies an edge in bidding for a wider range of contracts.

Adapt to Shifting Site Conditions

Construction job sites are subject to constant change, demanding flexibility in equipment to optimize project outcomes. Rental services offer the unique advantage of adapting quickly to these shifting requirements without financial repercussions. Companies can switch between different crane types or upgrade their rented equipment to meet emerging project needs seamlessly. Such adaptability prevents project delays and ensures that resources are allocated efficiently to meet specific operational demands. Renting cranes, therefore, supports an agile project environment capable of managing unforeseen changes with ease. This adaptability reduces risk while maximizing efficiency across varying project conditions.

Match Rental Periods to Project Timelines

One of the notable benefits of a crane rental is the availability of both short-term and long-term rental options. This flexibility accommodates projects with varying durations, enabling companies to access equipment for precisely the period they require. Short-term rentals are particularly beneficial for temporary projects with expedited timelines, as there is no need to invest heavily in short-lived equipment ownership. Long-term leases, on the other hand, offer financial incentives for extended projects without the associated ownership costs. The ability to choose the rental period fosters fiscal responsibility and project efficiency. Such tailored solutions help companies plan with greater accuracy and control.

Stay Current With Advancing Technology

The crane industry is evolving fast, with new models offering smarter controls, telematics, and improved safety systems. Renting through Borsheim™ Crane Service gives you access to these advancements without the constant capital expense of upgrading your owned fleet. By staying current, your projects benefit from increased safety, efficiency, and reliability—aligning perfectly with our mission of Lifting Your Expectations™. With rental access to the latest crane technology, you can take advantage of features like remote diagnostics, automated load management, and enhanced operator interfaces designed to reduce human error. These innovations not only improve job performance but also minimize downtime and potential repair costs.

A Smarter Way to Build

Owning cranes can tie up cash, add maintenance headaches, and limit flexibility. Renting opens the door to cost control, innovation, and scalability. With Borsheim’s 75+ years of proven expertise, modern fleet, and dedicated team, you gain a partner that delivers reliability, safety, and precision on every job site. Renting cranes allows construction companies to better match equipment to specific project requirements without committing to the long-term costs of ownership. Whether you’re tackling a short-term lift, a seasonal workload spike, or a complex multi-phase build, rentals let you scale resources efficiently and keep budgets predictable. Plus, Borsheim’s experienced operators and support staff ensure your equipment is delivered, assembled, and maintained to meet the highest standards. From large-scale industrial sites to local infrastructure projects, choosing to rent with Borsheim™ is not just a financial decision—it’s a strategic move toward greater flexibility, reduced risk, and superior performance from start to finish.

Ready to Lift Smarter and Safer?

Cranes are crucial to construction projects, yet owning them can pose significant financial burdens. By opting for a crane rental, construction companies can drastically reduce costs, maintain project adaptability, and ensure operational efficiency. With benefits ranging from budget flexibility to enhanced safety and expert support, crane rentals emerge as a cost-effective solution for modern construction needs. The heavy equipment industry's anticipated growth emphasizes the importance of strategic equipment management. Therefore, integrating a crane rental into construction practices offers a smart approach to navigating the complexities of contemporary project demands efficiently. As a result, companies can stay competitive while achieving both short-term and long-term financial stability. Contact Borsheim™ Crane Service, LLC today to learn how our crane rental solutions can help you manage costs and maximize performance on your next project.